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RobinFeld1

He/Him

Web3 project manager @ Yves Saint Laurent Beauty

About RobinFeld1

Highly customer centric Marketer with a deep passion for Web3 technologies seeking a business opportunity to drive innovation within a fast-growing company.

Work Experience

2023 - 2024
Web3 Project Manager
Yves Saint Laurent Beauty
L'Oréal Luxe

Advanced global loyalty strategy emphasizing Web3 integration with over 10.000 NFT holders (Earn Media Value: + 2.7M€).

Upskilled 200 internal stakeholders in Web3: elevated external thought leadership and innovation culture.
Executed loyalty & Web3 activations to enhance user engagement (4 Beauty Blocks NFTs activations).
Involved in partnerships discussions with recognized Web3 actors (Ledger, AbsoluteLabs, NFT Paris, OKCC, NFT Factory, Coinbase).
Optimized Web3 touchpoints ensuring UI consistency with Yves Saint
Laurent's core DNA.
2023 - to Now
Digital Strategist
Sigg Art Foundation
Contemporary Art & Technology

Managed Instagram strategy: +299% accounts reached; interactions +843%;(for the last 90 days)
Achieved a growth from 3.000 to 10.000 followers on Instagram.
Managed the Twitter Strategy.
Redesigned the entire website with a superior user experience, achieving +1600% traffic and managed Social Networks.

2021-2022
Growth Marketer
Flatlooker
Achieved 50% customer acquisition growth through SEO; forged netlinking partnerships; top 50 keywords ranked between 5th & 1st on Google.
Executed robust SEO strategies, leveraging insights to achieve a significant 240% traffic boost.
Overhauled CRM ensuring seamless integration and optimal data management processes.
2020-2021
Digital Marketing Specialist
Cyclecure
Managed the overall 360 marketing strategy within a fast growing micromobility start-up.

Education & Training

2022-2023
MSc in Marketing Management
EDHEC BUSINESS SCHOOL
Ranked Top 10th Worldwide Courses: CRM / Marketing Intelligence / Branding / Data Science / Luxury / Communication / Digital Marketing Thesis: "How does Blockchain improve loyalty programs, what are their moderating factors?" (Honors)
2018-2022
BBA in Marketing Intelligence & Innovation
EDHEC BUSINESS SCHOOL
Availibility Per Week
35+ hours
Seeking Opportunities
Open to opportunities
Time Zone
(GMT +1:00) Brussels, Copenhagen, Madrid, Paris
Location
Europe