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Beta v.1.1 now live - Web3 Career Profiles for all

Marcelle

She/Her

Marketer / Creative Director / Writer & Designer

About Marcelle

During my career which spans 20 years, I’ve worked extensively in Advertising and Branding Agencies and won over 40 international advertising awards (Cannes Lions, D&AD, One Show, Clio’s) for my work in this field. Between 2017 and 2019 I started an Illustration studio where we focussed on illustration styles for brands, creating bespoke styles as part of a brand’s visual language.

 

I also created and managed various in-house mixed marketing teams for corporate (B2B and B2C) marketing departments and worked with external advertising, branding and digital marketing agencies and influencers and managed all these suppliers. I can run million dollar campaigns for big clients as well as bootstrap micro-campaigns with one-man businesses and start-ups with micro budgets.

 

After the 2017 bull market I got interested in Web3 and started studying it in 2020 with the aim of working in the industry. I started working for a Layer 0 infrastructure project, Muon Network in January 2021 as Marketing and Brand Lead. I revamped their branding and marketing materials and systems. I managed external KOLs and created marketing strategies and campaigns for general marketing and token launches. Later I joined a pre-seed retail Bitcoin mining start-up where I named the company and created the branding and subsequent marketing materials, website, pitch deck and marketplace.

 

Work Experience

2023 - 2024
Creative Marketing Director
Kodoma BTC Mining
• Named, built and created the brand: from logo design, visual language, brand guidelines etc
• Created website, whitepaper and pitch deck
• Produce innovative creative content for social media channels
• Collaborate with leadership and product teams to establish proactive creative processes
Availibility Per Week
35+ hours
Seeking Opportunities
Actively Looking
Time Zone
(GMT +2:00) Kaliningrad, South Africa
Location
Africa